Category: Online Marketing

11
Feb

Sales Enablement Marketing Manager – San Jose, CA

Job Title: Sales Enablememt Marketing Manager
Job Location: San Jose, CA
Duration: 10-Months
Job Type: Contract/W2

Our client, a leader in the Payments industry, is rapidly expanding its convenient checkout solution beyond the web and mobile devices. Our goal is to easily allow small and medium size businesses (SMBs) to get paid whenever and wherever they do business. This includes enabling payments on the go and in retail stores at the point of sale (POS). As the Manager, Sales Enablement Marketing for the SMB Retail Partner team, you will play a key role in enabling POS Partners to be a new sales and distribution channel.

You will be responsible for developing sales tools and training materials to support internal Field Sales and Business Development teams and external POS Partner sales teams that allow us to drive a step function improvement in our distribution capabilities, significantly grow our revenue, and enhance awareness of our offerings.

You will work closely with internal Product and Integration teams to understand all there is to know about the three key POS features of the client’s in-store/retail strategy: Check-In, Pay at the Table and Order Ahead and then translate that into easy to understand sales tools that can be leveraged by a wide variety of sales teams with varying knowledge of our solutions. You will create materials that are appropriate for various stages in the sales cycle from introduction to on-boarding to meet the objective of acquiring, engaging and activating key priority audiences. Sales tools leveraged could include: onsite, printed collateral, presentations, webinars, videos, training kits and other activities.

In your role, you will partner with diverse cross-functional teams and external partners and agencies to execute and deliver results. You must have the ability to succeed in a heavily matrixed environment, where success is dependent on your ability to collaborate cross-functionally in a positive, productive, and transparent way.

What You’ll Do:

  • Be the translator between Product and Sales. Understand the key value proposition of the POS features, how those features work with the POS Partners solutions, and why businesses would want them.
  • Work closely with various Sales teams to understand the end-to-end sales cycle and identify key points where sales enablement tools are needed to help drive new quality merchants from acquisition to activation.
  • Work closely with the Product team to understand all features and benefits of existing POS features, as well as understand future roadmap features.
  • Work closely with the Integration team to understand the step-by-step process of implementing our POS features into a business POS, which may be unique for each POS partner.
  • Develop scalable sales enablement tools that help at various stages in the sales cycle new POS Partner introduction, multi-level sales force training, SMB onboarding, etc.
  • Execute by working with various internal and external agencies and vendors to create and deliver sales tools.
  • Evaluate sales tools and delivery process from an effectiveness perspective to help make the business decision for future strategies and budget allocation.
  • Collaborate with key partners including Business Development, Field Sales, Partner Sales, Product Development, Product Integration and Legal, as well as other members of the Merchant Marketing team.
  • Provide direction and feedback to agencies and other outside vendors.

What You’ll Need:

  • Proven business-to-business marketing experience. Within the payments industry is a plus.
  • Adept at taking complex concepts and translating them into concise, easy to understand formats.
  • Strong sales support experience. Has had experience working closely with sales, understanding their needs and working rhythms.
  • Experience developing and fully executing on sales tools or marketing assets, leveraging a variety of integrated tactics and channels.
  • Ability to effectively communicate both vertically and horizontally, and to efficiently and effectively work with cross-functional teams and third parties to execute.
  • Highly organized, with demonstrated skills managing a variety of tasks and work-streams simultaneously.
  • Strong collaborator, yet someone who is willing to stand behind your point of view.
  • Experience with marketing channels such as website, email, onsite (banners, landing pages), printed materials, and videos.
  • 5 + years of relevant experience
  • BS / BA Marketing. MBA a plus

To apply, please send your resume and a few bullet points about why you are the perfect candidate to John.Lindauer@akraya.com.

11
Feb

Lead Generation Marketing Manager – San Jose, CA

Job Title: Lead Generation Marketing Manager
Location: San Jose, CA
Project Duration: 10-months
Job Type: Contract/W2

Our client is rapidly expanding its convenient checkout solution beyond the web and mobile devices. Our goal is to easily allow small and medium size businesses (SMBs) to get paid whenever and wherever they do business. This includes enabling payments on the go and in retail stores at the point of sale (POS). As the Manager, Lead Generation Marketing for the SMB Retail Partner team, you will play a key role in driving the success of our POS Partners to be a new sales and distribution channel to promote the client’s offline solutions.

You will be responsible for creating and managing marketing efforts that will help drive leads to our POS Partners, contributing to us driving a step function improvement in our distribution capabilities, significantly grow our revenue, and enhance awareness of our offerings. You will also be responsible for lead tracking for attribution, including identifying opportunities for lead management improvement.

You will leverage existing marketing channels to create ongoing and ad-hoc marketing programs that drive a pipeline of leads into our various POS partners sales teams. You will work closely with other members of the SMB Retail Partner team to ensure that messaging and marketing campaigns are aligned cross-channel. Lead generation tools leveraged could include: onsite, email, social media, direct mail, paid media (online, mobile, search, display, print), PR/blogs, and other activities.

In your role, you will partner with diverse cross-functional teams and external partners and agencies to execute and deliver results. You must have the ability to succeed in a heavily matrixed environment, where success is dependent on your ability to collaborate cross-functionally in a positive, productive, and transparent way.

 

What You’ll Do:

-Be the voice of the merchant – the expert on insights and their needs and what POS messages speak to them.
-Clearly understand the unique strengths of each of the MPOS Partners in relation to offline solutions and be able to communicate that in cohesive value prop messaging.
-Develop an ongoing marketing activity plan to drive a consistent pipeline of leads to our POS Partners. In addition, develop ad-hoc marketing strategies to drive short-term spikes in lead generation volume.
-Execute ongoing and ad-hoc marketing activities by working with various internal and external agencies and vendors to create and deliver marketing assets and track results.
-Closely monitor and track leads on an ongoing basis including lead volume, lead quality, and time to conversion.
-Be the marketing voice for any lead tracking tools used identify opportunities for improvement and provide requirements to the appropriate teams.
-Evaluate activities from an ROI perspective to support the business focus on the biggest and highest return marketing investments.
-Communicate lead pipeline activity to various levels to help make business decisions for future strategies and budget allocation.
-Collaborate with key internal partners including Business Development, Customer Support/Ops, Field Sales, Web Dev, Campaign Ops, and Legal, as well as other members of the Merchant Marketing team.
-Provide direction and feedback to agencies and other outside vendors.

 

What You’ll Need:

-Proven business-to-business marketing experience. Within the payments industry is a plus.
-Experience developing lead generation campaigns and strategies.
-Experience fully executing on program and campaign-level marketing strategies and plans, leveraging a variety of integrated tactics and channels.
-Experience with tracking sales leads from end-to-end from a marketing campaign piece all the way through to conversion and activation.
-Marketing data driven mindset and experience using data and customer insights to inform strategy, drive decisions.
-Ability to effectively communicate both vertically and horizontally, and to efficiently and effectively work with cross-functional teams and third parties to execute.
– Highly organized, with demonstrated skills managing a variety of tasks and work-streams simultaneously.
-Experience with marketing channels such as website, email, onsite (banners, landing pages), CS, IM, mobile, and direct mail.
– 5+ years of relevant experience
-BS / BA Marketing. MBA a plus

To apply, send your resume and a few bullet points about why you are a great candidate to John.Lindauer@akraya.com.

04
Feb

Content Production Coordinator – Sunnyvale CA

Job Title: Content Production Coordinator
Location: Sunnyvale, CA
Start Date: ASAP
Duration: 1-month
Job Type: Contract/W2

Our client – who’s name could be something you yell out when your team has just won the Superbowl and sounds very much like the name of a delicious chocolatey beverage – is looking for a Content Production Coordinator to create web sites/pages in it’s Content Management System. This is currently slated as a 1-month position.

What You’ll Do:

  • Create sites and pages in Content Management System
  • Migrate content from existing to new site
  • Light image editing required


What You’ll Need:

  • Experience with CMS (Drupal experience a plus)
  • Basic HTML knowledge
  • Strong organization skills and attention to detail
  • Excellent verbal and written communication skills
  • Internet and computer-savvy; must be familiar with key sites and functionalities
  • Proficient in Microsoft Office applications
  • Experience with both marketing and editorial projects
  • Self-starter with excellent problem-solving skills and ability to balance multiple projects and deadlines
  • Familiarity with desktop publishing tools a plus (Adobe Photoshop, Illustrator, etc)

To apply, send your resume and 5 bullets explaining why you are the perfect candidate to: John .Lindauer@akraya.com.

31
Jan

Email Campaign Associate – Bellevue, WA

Job Title: Email Campaign Associate
Start Date: 2/10/14
Location: Bellevue, WA
Job Type: Temp-to-Perm/W2

Our client is a fun Digital Marketing & eCommerce agency with big name clients including eBay, Dell, American Airlines, CVS/pharmacy, PayPal, and Toys ‘R’ Us, just to name a few!

This agency is looking for a temp-to-perm EMAIL CAMPAIGN ASSOCIATE. This smart, team-playing, client-facing, go-getter will be responsible for the quality and delivery of client campaigns, including: campaign management, tactical recommendations, list segmentation, campaign development, quality assurance, and post-campaign reporting, calling on specialist roles when necessary (e.g. Creative Designers, Project Developers and Database Programmers). You’ll also be responsible for responding to customer questions and to research, resolve, and solve basic account inquiries related to the customers email program.

What You’ll Do:
• Act as the client’s primary point of contact for campaigns. Professionally manage the client relationship on a production operations level
• Actively seek to foster the client relationship through effective communication and expectation setting
• Manage campaign calendar and both internal and external communications of time, scope, and cost
• Gather campaign assets and requirements from client, and manage campaign production through deployment
• Facilitate the creative production process (concept design and HTML building), as required
• Troubleshoot HTML and revise code where necessary to integrate with internal tools and render properly across multiple email clients, browsers, and mobile devices
• Utilize basic programming and database knowledge to create highly customizable campaigns
• Perform audience creation, data management, and data troubleshooting
• Strive for 100% quality execution with regard to pre-mail and post-mail campaigns through quality assurance and testing
• Monitor campaign performance tracking and reporting
• Train clients on campaign process, proprietary tools, and custom applications
• Manage and maintain campaign documentation
• Perform automated campaign monitoring and issue resolution management

What You’ll Need:
• Undergraduate degree in relevant field
• 2-years related full-time experience, preferably within a digital agency or client services environment
• A strong understanding of customer service standards
• Team player with the ability to work cross-functionally (client services and technical services) in driving client success
• Experience with or highly trainable in proprietary software and database functions
• Self-starter who requires minimum supervision and can be fully responsible for all campaign production aspects of projects
• High attention to detail with the ability to produce flawless work in rapid succession
• Ability to prioritize work independently and demonstrate a willingness to be flexible and versatile in the production role, proactively addressing changes in client demands
• Basic knowledge of HTML and demonstrated ability to edit HTML
• Clear, effective communication skills when speaking to a technical or non-technical audience
• Follow through on commitments; meeting and exceeding targets and deadlines
• Familiarity with project management methodologies; understanding of scope, requirement gathering, dependencies, and scheduling work
• Proficiency with Microsoft Office and Adobe suite

What Would Make You A Rock Star?
• Knowledge of email best practices
• Familiarity of object oriented programming (OOP) fundamentals
• Exposure to relational database structure (primary and unique keys, sister table joins)

For more info, please contact John Lindauer at john.lindauer@akraya.com

27
Jan

Sr Marketing Analytics Associate

Job Title: Sr. Associate, Analytics
Start Date: 2/3/14
Location: King of Prussia, PA
Job Type: Contract / W2

Our client is currently seeking a Sr. Associate, Analytics, Marketing Solutions . The team supports the internal account teams and retail clients by supplying their online marketing information and providing actionable data insights in a timely and accurate manner.

As an analytics specialist, you will use primary and secondary data sets to draw conclusions and help support the Online Marketing account teams and clients to make sound business decisions. You will use various software tools such as Access, Excel, SQL query, SAS and various web-based applications to generate reports as needed , and be responsible for special projects requiring research, data mining, financial modeling, and database manipulation. In addition, you should have a strong sense of details allowing you to validate reports for the highest level of accuracy and key findings, and you will manage all financial and campaign aspects of digital marketing programs. You will be in charge of leading the reporting, forecasting, channel deep dive, campaign optimization and portfolio/attribution management for entire online marketing program.

Essential Duties and Responsibilities:

Conduct extensive digital marketing reporting and analysis work including multi-channel reporting, media mix modeling and forecasting, cross-channel campaign and promotion analyses, gap/variance analyses on all the major marketing KPIs.
Provide competitive research and industry benchmark analyses to identify the business opportunities.
Support marketing channel leads to deep dive each channel to answer business questions and identify opportunities.
Support marketing directors to improve the channel operating efficiency, provide attribution insights and optimize media spend.
Lead and enhance weekly reporting and quarterly forecasting process by partnering channel leads and provide business insights and recommendations.
Work closely with the customer and the web analytics groups on cross-functional initiatives in pulling and providing relevant data to generate customer-focused viewpoints.
Develop and maintain strong working relationships with various marketing channel owners.

Preferred Education/Experience:

Bachelor’s degree in Marketing, Business, Finance, Economics or related fields (preferred); Master degree is a plus. Three years of digital analytics experience
Strong problem solving, business analysis and quantitative skills
Ability to write read and execute Access or SQL query is required.
Experience using SAS or any web analytics tools is a plus
Superior communication skills, good project management skills, strong presentation skills, and the ability to multitask in a fast moving environment
Ability to plan, organize and work on multiple tasks simultaneously
Excellent communication and interpersonal skills
Self-motivated and team-oriented work ethic
Effective written and verbal communications skills.

To apply for this position, please send your resume – and 3-5 bullet points indicating why you are a great fit for this role – to John Lindauer.

 

14
Jan

Email Marketing & Web Dev Operations Specialist

Job Title: Email Marketing & Web Development Operations Specialist
Start Date: 1/20/14
Duration: 12-Months
Location: San Jose, CA
Job Type: Contract / W2

The Email Marketing & Web Development specialist will be responsible for the successful execution of North America Relationship Marketing email campaigns and landing pages for our client (a well-known, household name eCommerce company).

What You’ll Do:
As the Email Marketing & Web Development specialist you will execute (prepare, test, stage, send, report) North America Relationship Marketing email campaigns and landing pages. This position requires the ideal candidate to work closely with creative, targeting, and strategy teams from concept to actual delivery. This will require the individual to leverage content & concepts and build customized email communications by gaining expertise in the email marketing tools and pre-defined segments of the user base. In addition, create and rollout landing page experiences to the flagship web site. You will:

– Work independently, assembling marketing email campaigns & landing pages.
– Code the emails and landing pages in HTML/CSS/JS, ensuring cross-compatibility with various email clients, web browsers & operating systems.
– Analyze provided HTML assets and revise code where necessary to integrate with deployment tools and render properly across multiple platforms.
– Troubleshoot HTML & CSS rendering issues and make suggestions for coding improvements to ensure accurate rendering across a wide range of popular e-mail clients (Outlook, Hotmail, Yahoo!, etc.) & browsers (Internet Explorer, Firefox).
– Complete and Test/QA campaign setups, content and change rounds in rapid succession with minimal errors.
– Functional programming and database knowledge to create highly customizable and targeted campaigns utilizing conditional logic & dynamic content.

What Makes You Stand Out:
In addition to meeting the other requirements, the ideal candidate is a self-starter and quick learner who is creative, extremely detail-oriented and energetic. The individual must enjoy a fast-paced work environment and be able to manage many projects simultaneously.

What You’ll Need:
– 1-3 years of web development or email marketing experience, preferably in the Internet or Retail landscape or equivalent. Knowledge of email best practices.
– Must have strong skills and knowledge of HTML & CSS and demonstrates ability to hand-code utilizing traditional nested tables, as well as CSS styling without relying on the use of a visual editor.
– Experience with and grasp of JavaScript & JQuery.
– Familiarity with responsive design for mobile clients.
– Familiarity with source control systems & practices (ClearCase, Git).
– Extremely detail oriented, striving for 100% quality execution, in rapid succession.
– Follow through on commitments; meeting and exceeding targets & deadlines.
– Demonstrates a willingness to be flexible and versatile in their production role.
– Experience with web production software (Photoshop, Dreamweaver, etc.).
– Demonstrated ability to think creatively and innovatively.
– Strong written and verbal communication skills.
– Fun, highly energetic personality; great team player.

Desired, But Not Required:
– Perl variable/resource string usage
– Scheduled code releases
– Working within QA/Staging environments
– Web Accessibility Standards
– Internationalization / Localization

Education Bachelors Degree or Equivalent

Please send resume and 5 bullets explaining why you are a GREAT candidate to John Lindauer: john.lindauer@akraya.com